Emaar Entertainment's 'Reel Cinemas' in Dubai are out to create luxury experiences that are elevated by technological innovations, high-end amenities and premium services—to deliver on all of this, Reel Cinemas partnered with Dolby Cinema, ScreenX and international restaurateur Guy Fieri. At the Reel Cinemas, located in the Dubai Mall, guests are treated to the comfortable Platinum Suites with personalized butler services a Dine-in Cinema with a signature menu from Guy Fieri and the first ScreenX to be found in the Middle East.
As going to the movies is more than just about seeing a film, Reel Cinemas is aiming to reshape moviegoing into a lifestyle experience.
Around the world, many innovative cinema concepts are launching that see theaters transformed into everything from comfortable lounges to playgrounds to attract a new kind of movie-goer.
Ultra-Luxury Cinema Experiences
Emaar Entertainment's Reel Cinemas are Elevated with Food and Tech
Trend Themes
1. Luxury Cinema Experiences - The trend of providing luxury cinema experiences by incorporating technological innovations, high-end amenities, and premium services presents disruptive innovation opportunities in the entertainment industry.
2. Personalized Services - The trend of offering personalized services, such as butler service and customized menus, in cinema settings opens up disruptive innovation opportunities for the hospitality and food industries.
3. Transformed Movie Theaters - The trend of transforming movie theaters into innovative spaces, like comfortable lounges or playgrounds, represents disruptive innovation opportunities in the real estate and experiential entertainment sectors.
Industry Implications
1. Entertainment Industry - The entertainment industry has the opportunity to disrupt traditional movie-going experiences by incorporating technological advancements and creating ultra-luxury cinema experiences.
2. Hospitality Industry - The hospitality industry has the potential to disrupt traditional cinema experiences by providing personalized services, such as butler service and customized menus, to enhance the overall movie-watching experience.
3. Food Industry - The food industry can disrupt the cinema experience by collaborating with movie theaters to offer signature menus and unique dining options, providing an elevated culinary experience for movie-goers.