Botticelli's infamous Birth of Venus (see image below, right) is the inspiration behind the latest reebok ad.
The Zephyrs or Winds that blow Venus to shore in the original painting are used to blow on a girl running with reebok shoes.
The campaign is created by mcgarrybowen ad agency, New York, United States with creative direction by Lew Willig & Mark Koelfgen, art direction by Lew Willig, and photography by Kai Uwe Gundlach.
The Birth of Venus has been a big inspiration in ads lately, only a while back we featured new hotel ads that use the painting as well.
Renaissance Inspired Ads
Reebok's Birth of Venus
Trend Themes
1. Renaissance-inspired Advertising - Brands are creating ads inspired by iconic Renaissance paintings, providing an opportunity for marketers to incorporate classic art into modern campaigns.
2. Art-inspired Marketing Campaigns - With the increasing popularity of art-inspired ads, companies can explore partnerships with art museums and galleries to create campaigns that connect their products with the artistic community.
3. Creative Use of Traditional Imagery - The use of classic Renaissance paintings in modern advertising campaigns is an innovative way to bring fresh attention to iconic art pieces and explore new marketing possibilities.
Industry Implications
1. Advertising - The trend towards Renaissance-inspired advertising presents an opportunity for agencies and marketers to use art to create compelling campaigns for their clients.
2. Fashion - Fashion brands can incorporate Renaissance art into their marketing campaigns to appeal to consumers who appreciate traditional art and design elements.
3. Hospitality - The use of classic art pieces in hotel ads and other hospitality marketing provides an opportunity to bring a sense of luxury and timeless elegance to campaigns.