The Reebok Shaq Attaq is NBA star Shaquille O’Neal’s signature shoe, and in celebration of the Street Fighter franchise’s 35th anniversary, Capcom has introduced a ‘Street Fighter’ colorway. The new colorway boasts ‘Black, ‘Dark Sable,’ and ‘Luxe Blue’ leather uppers with fabric tags along the sides. Reebok branding is kept to a minimum through the use of Shaq and vector logos, and "Street Fighter Champion Edition’ text on the air bladder system.
One of the most notable design features of the shoe is a tri-tone sole unit made with carbon fiber torsion plates. This provides the shoe with the additional grip and traction needed for everyday motion. In the upcoming weeks, Reebok and a handful of retailers will launch the Reebok Shaq Attaq in the Street Fighter iteration.
Game-Focused High-Top Sneakers
Capcom and Reebok's Shaq Attaq Colorway Celebrates Street Fighter
Trend Themes
1. Gaming-inspired Fashion - Integrating video game themes and aesthetics into clothing and footwear for a unique, niche consumer market.
2. Collaborative Sportswear Partnerships - Partnering with video game companies and athletes to create limited-edition or special colorway shoes that appeal to both sports fans and gamers.
3. Incorporating Technology in Sneaker Design - Exploring opportunities to integrate additional features like carbon fiber plates to improve functionality and grip in everyday use cases.
Industry Implications
1. Fashion Retail - Marketing and selling video game-inspired apparel, footwear, and accessories to fans of both streetwear fashion and gaming culture.
2. Athletic Footwear - Partnering with professional athletes and sportswear companies to create limited or special edition sneakers that appeal to sports fans and collectors, with tie-ins to popular culture or entertainment franchises.
3. Gaming Hardware and Accessories - Partnering with video game developers, esports leagues, and influencers to create custom hardware or accessories that showcase and strengthen brand loyalty to a particular game or franchise.