Reebok has come up with a pretty unforgivable concept for a new collection of sneakers. The "Seven Deadly Sins" line is a new rendition for the classic Omni Pump Lites.
Reebok has take an original design and coated it with one sold color (each one representing a sin) and branded the front of the shoe with the corresponding sin.
The seven deadly sins are greed, sloth, wrath, pride, gluttony, envy, and lust (the lust shoe doesn’t exist). The colors (in matching order) for the shoes are yellow, blue, red, purple, orange, and light green (since lust doesn’t exist).
Sinful Pastel Sneakers
Reebok Releases "Seven Deadly Sins" Pump Omni Lights Line
Trend Themes
1. Color-themed Sneaker Collections - Opportunity for brands to create unique sneaker lines based on specific themes and colors.
2. Distinctive Branding in Footwear - Brands can differentiate themselves by incorporating bold and symbolic branding elements on their shoes.
3. Exploring Sinful Themes in Fashion - Fashion brands can experiment with unconventional themes and concepts to create attention-grabbing products.
Industry Implications
1. Fashion Footwear - Fashion brands can capitalize on the demand for unique and themed footwear collections.
2. Sportswear - Sportswear brands can incorporate distinctive branding elements on their products to stand out in the market.
3. Fashion Design - Fashion designers have the opportunity to push boundaries and create unconventional fashion collections based on unique themes.