These sneakers are a part of the Wink collection for Reebok 2009. They feature patterns that are inspired by domesticity, like red gingham.
I find the collection very Alice in Wonderland and childlike. Red gingham trainers may look questionable now, but come spring I have a feeling I won't be the only ones sprinting towards these to try and get my hands on a pair.
Implications - As North American society becomes more saturated with new ideas, consumers are latching onto products which offer an old and familiar feeling. Corporations looking to capitalize on this consumer mentality can do so by offering products which induce nostalgia, hearkening back to items consumers are already comfortable with.
Gingham Sneakers
These Reeboks Are Perfect for a Picnic
Trend Themes
1. Retro Nostalgia Products - Companies can tap into consumer desire for products that offer a familiar, nostalgic feeling by creating retro-inspired collections.
2. Patterned Sneakers - Fashion brands can experiment with incorporating unique patterns into their footwear designs to create eye-catching products.
3. Childlike Aesthetic - Businesses can explore the trend of incorporating childlike and playful elements into their product designs to appeal to consumers' sense of whimsy and wonder.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of patterned footwear designs to create unique and playful collections.
2. Retail - Retail brands can incorporate retro-inspired collections into their product offerings to tap into consumers' desire for nostalgic items.
3. Consumer Goods - Consumer goods companies can explore the trend of incorporating childlike elements into their product designs to appeal to consumers' sense of fun and adventure.