London's Canary Wharf has been turned into the world's longest and largest 3D painting, thanks to Reebok CrossFit and street artists 3D Joe & Max.
Reebok and CrossFit (a developer of multifunctional fitness programs) have joined forces to create this massive 3D masterpiece, which measures 1,160.4 by 106.5 meters, beating the previous record-setting, 892.15-square-meter painting by Qi Xinghua. This amazing interactive 3D artwork sets a new Guinness World Record and features an incredibly real-looking waterfall and canyon. Visitors were encouraged to stand "on the edge" of the canyon and pass a ball to each other, as well as join the Reebok CrossFit team in an "extreme" workout, describes Popsop.
In addition to sponsoring the International CrossFit Games, Reebok has also created a new line of clothing specifically for CrossFit training programs.
Colossal 3D Paintings
Reebok CrossFit and 3D Joe & Max Set a Guinness World Record
Trend Themes
1. Interactive 3D Artwork - The creation of massive and immersive 3D paintings offers new opportunities for interactive and engaging art experiences.
2. Record-breaking Art Installations - Artists and brands partnering to create record-breaking art installations presents a unique opportunity for publicity and brand awareness.
3. Branded Fitness Programs - Brands collaborating with fitness programs, like Reebok and CrossFit, offers potential for creating specialized products and services for fitness enthusiasts.
Industry Implications
1. Art and Design - The art and design industry can explore innovative techniques and technologies to create larger-than-life 3D paintings.
2. Event Management - Event management companies can include record-breaking art installations as a unique and interactive element to attract attendees.
3. Sports and Fitness - The sports and fitness industry can partner with brands to create customized training programs and apparel for athletes and fitness enthusiasts.