Reebok has partnered with the Los Angeles-based streetwear brand Market for a groundbreaking collaboration, transforming two of Reebok’s iconic sneakers. This collaboration is inspired by Market's popular Vector Tracksuit, and it significantly reflects in the design and material choice of the sneakers.
The collaboration has creatively reimagined the Club C 85 Pump and the Classic Leather Pump, incorporating the nylon material used in the tracksuit. This unique design approach gives the impression that the track top was deconstructed and its elements were integrated into the shoes. The Club C 85 Pump stands out with its distinctive zipper closure, a departure from traditional tie laces, further emphasizing the synergy between the shoes and the tracksuit.
Available in two color options, the Club C 85 Pump comes in Black/Chalk and Chalk/Black at $120, while the Classic Leather Pump is offered in Burgundy/Gold and Green/Black for $130. These designs not only pay homage to the classic Reebok styles but also incorporate a contemporary streetwear aesthetic from Market.
The Reebok x Market sneaker collection will initially be available in unisex sizes on Marketstudios.com starting December 19th, 2023.
Tracksuit-Inspired Sneakers
Reebok & Market Debut Revamp Club C 85 and Classic Leather Sneakers
Trend Themes
1. Streetwear-inspired Sneaker Collaboration - This groundbreaking collaboration between Reebok and Market transforms iconic sneakers using design elements from Market's popular Vector Tracksuit.
2. Nylon Material Integration - Reebok creatively reimagines the Club C 85 Pump and the Classic Leather Pump by incorporating the nylon material used in the tracksuit, giving the impression of deconstructed track tops integrated into the shoes.
3. Zipper Closure Innovation - The distinctive zipper closure of the Club C 85 Pump, in contrast to traditional tie laces, creates a unique design feature and emphasizes the synergy between the shoes and the tracksuit.
Industry Implications
1. Footwear - The collaboration between Reebok and Market presents disruptive innovation opportunities in the footwear industry by blending streetwear style with classic sneaker designs.
2. Sportswear - The integration of the nylon material commonly used in tracksuits into the sneakers opens up disruptive innovation opportunities in the sportswear industry by reimagining materials and aesthetics.
3. Fashion E-commerce - The launch of the Reebok x Market sneaker collection on Marketstudios.com highlights the potential for disruptive innovation in the fashion e-commerce industry through exclusive collaborations and limited edition releases.