Reebok is taking a step backward in order to take a step forward with their Summer 2009 sneaker collection. These retro-themed kicks are famed models from Reebok's history that keep true to their original designs, but also possess a modern flair.
Reebok has included the 'Commitment,' the 'Pump Omni Lite,' the 'Sir Jam,' the 'Hexalite-cushioned Sole-Trainer,' and finally the 'lightweight Inferno running shoes.' The bright and glossy hues, and the high-top strap are small but significant additions to many of these classics models. Old is cool again, folks.
Revamped Retro-Kicks
Reebok Revitalizes Famed Classics in 2009 Summer Collection
Trend Themes
1. Revival of Retro Sneakers - The trend of revamping classic sneakers with modern designs creates opportunities for brands to tap into nostalgia and attract customers who appreciate vintage aesthetics.
2. Emphasis on Original Design - The incorporation of small but significant additions to retro models highlights the trend of preserving the original design elements while adding modern touches.
3. Nostalgic Appeal in Footwear - The resurgence of retro-themed sneakers showcases the appeal of nostalgia in the footwear industry, providing opportunities for companies to cater to customers seeking a sense of nostalgia.
Industry Implications
1. Fashion Footwear - The fashion footwear industry can capitalize on revamping retro sneakers by creating unique designs that combine vintage aesthetics with modern elements, appealing to fashion-conscious consumers.
2. Sportswear - Sportswear brands can leverage the trend of preserving original design elements in retro sneakers to offer customers a blend of style and performance, attracting both athletes and casual wearers.
3. Athleisure - The athleisure industry can tap into the nostalgic appeal of retro-themed sneakers to create versatile and trendy footwear options that cater to the growing demand for fashionable, yet comfortable, athletic-inspired clothing.