Lucozade Sport is introducing a new reduced plastic sleeve as part of its initiative to create more sustainable packaging that reduces its reliance on virgin materials. The new product packaging sleeve is being rolled out now in the UK, and is reported to save 101-tonnes of virgin plastic per year and also makes it easier for it to be recognized when recycled. The new packaging sleeve follows on the brand's previous packaging update and comes as part of the brand's larger shift towards more sustainable packaging by 2030.
Head of Marketing for Lucozade Sport at SBF GB&I Tom Bell commented on the new reduced plastic sleeve saying, "This is a key move for the Lucozade Sport brand and, more broadly, for SBF GB&I as part of our Growing For Good vision. The new sleeve not only makes Lucozade Sport bottles easier to recycle – and therefore turned more easily back into bottles – but equally benefits retailers by being more eye-catching and striking on shelf, helping shoppers to find their favourite isotonic drink more easily."
Sustainable Sports Drink Packaging
Lucozade Sport is Introducing a Reduced Plastic Sleeve
Trend Themes
1. Reduced Plastic Packaging - Lucozade Sport introduces a new reduced plastic sleeve to create more sustainable packaging that reduces its reliance on virgin materials and saves 101-tonnes of virgin plastic per year.
2. Sustainable Packaging - Lucozade Sport's larger shift towards sustainable packaging by 2030 is an opportunity to explore innovative packaging solutions for sustainability.
3. Recyclable Packaging - Lucozade Sport's new sleeve makes its bottles easier to recycle which presents an opportunity for many manufacturers to design and promote packaging that is easy and environmentally-friendly to dispose of.
Industry Implications
1. Beverage Industry - Reduced plastic packaging and sustainable packaging trends are opportunities for beverage manufacturers to explore innovative packaging solutions that align with their commitment to sustainability and environmental responsibility.
2. Retail Industry - Sustainable packaging initiatives that make products eye-catching and striking on shelf presents opportunities for retailers to promote sustainability and offer eco-friendly options to customers.
3. Packaging Industry - The shift towards more sustainable packaging presents opportunities for packaging manufacturers to develop and produce new, environmentally-friendly packaging options that appeal to consumers, brands, and retailers alike.