Well-read individuals will love Red Collar Project's Spring/Summer 2010 collection, which takes cues from Charles Dickens' “Great Expectations.â€
You'll recall that in “Great Expectations,†the protagonist Pip is an underachieving orphan who suddenly comes across an exorbitant sum of money from an anonymous benefactor. Red Collar Project's Spring/Summer 2010 collection reflects Pip's change from slacker to gentleman. Lovely!
Implications - Drawing from novels and other forms of pop culture is a method that companies use to further relate to their consumer market. Taking inspiration from classic books is definitely a great way to do this within a fashion line as it is as though the lookbook actually tells a story, giving a personal touch to the collection and therefore reaching out to a broader audience.
Classic Novel Clothing Collections
Red Collar Project S/S '10 Channels 'Great Expectations'
Trend Themes
1. Novel-inspired Fashion - There is a growing trend of fashion collections that draw inspiration from classic novels, creating a narrative and personal touch for consumers.
2. Consumer Relatability - Companies are incorporating elements from pop culture, like classic books, to create a relatable connection with their target audience.
3. Storytelling Lookbooks - Fashion lines are utilizing lookbooks that tell a story, giving a unique and personal touch to the collection, thereby appealing to a wider audience.
Industry Implications
1. Fashion - The fashion industry can explore novel-inspired collections to create a narrative and establish a deeper connection with consumers.
2. Publishing - Publishing industry can collaborate with fashion brands to promote classic novels through inspired collections, creating cross-promotional opportunities.
3. Marketing - Marketing professionals can utilize the concept of storytelling lookbooks to enhance consumer engagement and create a more immersive brand experience.