'On Running' has spent four years researching and developing a new ethylene vinyl acetate (EVA) foam for recycled emissions footwear with the help of 'LanzaTech,' and 'Borealis.' This three-team process involves LanzaTech capturing the emissions and concentrating them into ethylene gas, Borealis refining the emissions into EVA pellets, then On Running taking this material and creating a shoe foam.
The result is 'CleanCloud,' a 100% recycled emissions shoe foam that will become the new standard for On Running products. While this is a long process, the result is entirely worth the investment in the eyes of On Running. Creating a recycled emissions material for footwear could potentially revolutionize the industry to become more sustainable, particularly by using fewer plastics.
On Running is researching which other parts of its products can be made out of recycled emissions in the future.
Recycled Emissions Footwear
'On Running' Has Launched 'CleanCloud,' a Shoe Foam Created From CO2
Trend Themes
1. Recycled Emissions Footwear - The creation of 'CleanCloud' 100% recycled emissions shoe foam could revolutionize the footwear industry to become more sustainable, particularly by using fewer plastics.
2. Sustainable Materials - The use of recycled emissions materials in footwear could also inspire other industries to use more sustainable materials in their products.
3. Collaborative Innovation - The collaboration of multiple companies to create a sustainable product, like On Running, LanzaTech, and Borealis, could lead to more innovative and sustainable solutions in the future.
Industry Implications
1. Footwear - The footwear industry has the opportunity to shift towards more sustainable and eco-friendly materials, potentially disrupting the traditional use of plastics.
2. Material Science - This new innovation in material science and sustainability could potentially impact other industries such as packaging, building materials, and consumer goods.
3. Clean Energy - The creation of 'CleanCloud' could inspire a shift towards cleaner forms of energy and the utilization of captured emissions from industrial processes in various industries.