H&M has launched a new initiative that involves making fabulous new garments out of recycled apparel. While fast fashion is not usually considered a sustainable source of clothing, many of these apparel companies have been making significant efforts adopt more eco-friendly practices. H&M's latest initiative attempts to make the industry a little bit more green by reusing old textiles.
The new collection is the result of a collaboration between H&M and the Centre for Sustainable Fashion at the London College of Fashion. To produce the new garments, H&M asked a number of second-year students to use fabric and textiles from the brand's clothing donation program to make completely new pieces. The resulting pieces are not only sustainable, but they are also fashion-forward.
The stunning recycled attire is set to be available for purchase in eight different H&M stores throughout the UK.
Upcycled Fast Fashion Lines
This H&M Fashion Collection is Made Out of Recycled Apparel
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Industry Implications
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