The HOKA Ora 2 Recovery Shoe is a relaxed, laidback take on the classic trainer footwear style that will provide wearers with a way to maintain comfort outside of their favorite athletic activities. The sneaker is not designed for wear when training or running, but is rather intended to deliver impressive comfort when running errands, going for a leisure walk and beyond. The shoe style is achieved with an extra cushioned EVA midsole and outsole along with a mesh upper that is lace-free to allow the footwear style to be easily slipped on and off at leisure.
The HOKA Ora 2 Recovery Shoe comes in blue and black color options, and speaks to the increased interest in post-workout clothing, shoes and accessories amongst active consumers.
Post-Workout Relaxation Footwear
The HOKA Ora 2 Recovery Shoe is Ideal for Leisure Wear
Trend Themes
1. Post-workout Footwear - Opportunity for companies to develop footwear that prioritizes comfort for post-workout recovery.
2. Leisure Wear - Creating comfortable and fashionable leisurewear that allows consumers to transition seamlessly from workouts to everyday activities.
3. Slip-on Shoes - A trend towards slip-on shoes, particularly those with extra cushioning, that prioritize ease and comfort for the wearer.
Industry Implications
1. Athletic Footwear - Companies have the opportunity to create athleisure lines of footwear that prioritize post-workout comfort and versatility.
2. Activewear - Designing activewear with comfort and style in mind that can transition from workouts to leisure activities.
3. E-commerce - The rise of e-commerce and direct-to-consumer models provides an opportunity for niche companies to market and sell specialized post-workout footwear and clothing directly to consumers.