ReCharge by Gelson’s has been developed by the California-based independent grocer as a new retail experience created in partnership with Rove that will provide shoppers with quick access to essentials alongside electric vehicle charging.
The retail experience includes a 3,000-square-foot convenience store that's flanked by 40 ultra-fast electric vehicle charging stations perfect for fueling up cars when shopping. The location is at 1008 E. 17th street in Santa Ana, and will feature a curated selection of readymade meals like sandwiches, sushi, salads, wraps, charcuterie plates, fresh fruit, snacks, drinks, dairy, frozen items and much more.
President and CEO Ryan Adams spoke on ReCharge by Gelson’s saying, "Launching this new concept is a major milestone for us. For the first time in more than 70 years, we're expanding beyond our full-service markets to bring our award-winning food, beverage, and hospitality experience to a new audience."
Convenience Store Charging Stations
ReCharge by Gelson’s Offers Premium Fare and EV Charging
Trend Themes
1. Hybrid Retail-charging Hubs - The merging of convenience stores with electric vehicle charging stations integrates retail and energy services for an all-in-one consumer experience.
2. Ultra-fast EV Charging Stations - The implementation of ultra-fast charging technology aligns with the increasing demand for rapid and efficient electric vehicle charging solutions.
3. Curated Ready-to-eat Meals - Offering a range of readymade meals at charging stations highlights the evolving consumer preference for convenient and quality food options on-the-go.
Industry Implications
1. Electric Vehicle Infrastructure - The development of electric vehicle charging hubs within retail environments signifies a shift towards widespread adoption of EV technology.
2. Convenience Stores - Innovations combining retail convenience with additional services like EV charging redefine the consumer’s shopping and service experience.
3. Prepared Food Delivery - The introduction of curated ready-to-eat meals at non-traditional locations expands the market reach of high-quality, fast food service.