It is surprising to hear Toyota say they will sell 25,000 Lexus HS250 Hybrids in its first year because, let’s face it, the auto industry has taken a turn for the worse. Sales are way down.
Greenpacks.org states the "Lexus Hybrid is Toyota's first hybrid-only luxury model which will be sold in the US… [and] with 60% of the entry level sedan buyers considering a hybrid model, Toyota could actually achieve its targets."
With gas prices so high, it is only natural that people look to fuel-efficient cars. Looks like we’ll have to wait to see if Toyota’s projections are true because the Lexus HS250 doesn’t go on sale until later this summer.
Recession-Proof Cars?
Lexus HS250 Hybrid Projected to Sell 25,000 Units in First Year
Trend Themes
1. Fuel Efficient Cars - The rise in gas prices and concern for the environment has created a trend towards fuel efficient cars that might disrupt the traditional car industry and shift consumer preferences.
2. Hybrid Car Models - The success of Toyota's first hybrid-only luxury model, Lexus HS250, can lead to a trend towards hybrid car models and innovation in the luxury car sector.
3. Recession-proof Auto Sales - The success of the Lexus HS250 in projected sales despite the economic downturn may present a trend towards recession-proof auto sales strategies that can transform the industry.
Industry Implications
1. Automobile - The automobile industry is expected to undergo a transformation in the production, marketing and sale of hybrid and fuel efficient cars with opportunities for innovation and growth.
2. Luxury Car - The luxury car sector has an opportunity to embrace sustainability as a differentiator and driver of sales by incorporating hybrid technology into their designs.
3. Green Energy - There is an opportunity for green energy and technology industries to partner with the automobile industry in developing sustainable and eco-friendly cars that can disrupt the market and appeal to a growing environmentally conscious consumer base.