The REC x ARKONIK watch is a collaboration accessory created by the two brands to offer avid timepiece and automotive enthusiasts alike with a premium style that incorporates unexpected materials into the mix.
The timepiece features a dial that's crafted from the ARKONIK 1984 Land Rover Defender UJO vehicle and thus maintains all the various characteristics of the decommissioned vehicle. The 316L stainless steel case also maintains automotive inspiration thanks to its Defender headlight-shaped design.
The REC x ARKONIK watch features a Sellita SW290-1 automatic movement within and is finished with a durable sapphire crystal on the top. The limited-edition timepiece is limited to just 302 examples that are priced at $1,395 each and available for purchase now.
Automotive Material Timepieces
The REC x ARKONIK Watch is Made Using Material From an SUV
Trend Themes
1. Automotive Material Timepieces - Integrating unexpected materials in watches, such as recycled car parts, creates a unique and stylish product for both automotive and timepiece enthusiasts.
2. Limited Edition Collaborations - Collaborating with another brand to create limited edition products offers exclusivity and can generate hype around a unique, rare product.
3. Automotive-inspired Design - Using automotive design cues in products outside of the automotive industry can create a visually striking and distinct look.
Industry Implications
1. Automotive - Exploring sustainable ways to repurpose old car parts can lead to innovative product offerings and a reduction in waste.
2. Luxury Goods - Incorporating unexpected and unique materials into high-end products can generate excitement and exclusivity for luxury consumers.
3. Fashion Accessories - Exploring ways to integrate recycled materials into fashion accessories can help reduce waste and generate interest from conscious consumers.