Realash Cosmetics is a global beauty brand boasting a chic appearance that will easily standout due to its simplistic design. Employing only white and Tiffany blue, the simple, retro-inspired linear packaging ranges includes six different products.
Realized by Heroes Design, the concept includes branding for a number of products in the eyelash-enhancing line, including liner pencils, liquid liner, mascara and an oil to be applied to the eyelash line. The Poznań, Poland-based brand is available for purchase in over 35 countries.
The designs have a clinical feel to them in addition to seeming to take inspiration from the 1980's. As consumers look for science-backed reasons for investing in self-care products, brands continue to play up a clinical feel that gives it appeal as an essential purchase.
Clinical Eyelash-Enhancing Lines
Realash Cosmetics Boasts Sleek Packaging for Its Organic Range
Trend Themes
1. Simplistic Packaging Design - Realash Cosmetics' sleek and minimalistic packaging design showcases a trend of simplicity in the beauty industry, creating disruptive innovation opportunities for brands to stand out.
2. Retro-inspired Branding - Realash Cosmetics' retro-inspired branding taps into a trend of nostalgia in the market, providing an opportunity for brands to connect with consumers through sentimental design.
3. Clinical Aesthetic Appeal - The clinical feel of Realash Cosmetics' eyelash-enhancing line reflects a trend of science-backed beauty products, allowing brands to position themselves as trusted and essential purchases.
Industry Implications
1. Beauty and Cosmetics - Realash Cosmetics' packaging and branding trends can be applied to the beauty and cosmetics industry, presenting an opportunity for disruptive innovation in product presentations.
2. Fashion and Lifestyle - The retro-inspired and simplistic design trends can be embraced by the fashion and lifestyle industry, providing an avenue for brands to create unique and nostalgic connections with consumers.
3. Health and Wellness - The clinical aesthetic appeal of Realash Cosmetics' eyelash-enhancing line has implications for the health and wellness industry, where brands can focus on science-backed products and cultivate trust among consumers.