Burger King runs its Real Size Campaign in Mexico which is developed by ad agency We Believers. It is comprised of billboards that are detailed with photographs of the Mega Stacker burgers in a realistic size. The canvas of the billboard is large so the burgers themselves appear very small in contrast.
When stepping closer to the board, it is seen measuring 5 x 4.7 inches. None of the scale is exaggerated and the remaining space on the board is filled with a headline that reads words such as "GIGANTESCAS" or "ENORMES." These are applied in the same branded typeface true to Burger King's brand and complete in a large font referencing the burger's scale.
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Trend Themes
1. Real-sized Ad Campaigns - Ad campaigns utilizing real-sized product visuals on large canvases can effectively demonstrate the true scale of products to consumers.
2. Hyper-realistic Visual Marketing - Using hyper-realistic, unexaggerated photography in advertising can create a more authentic and trustworthy brand image.
3. Billboard Storytelling - Innovative billboards that tell a visual story through exaggerated size contrasts can captivate audience attention more effectively.
Industry Implications
1. Quick-service Restaurants - Quick-service restaurants can leverage realistic advertising campaigns to highlight the quality and authenticity of their food offerings.
2. Outdoor Advertising - Outdoor advertising agencies have an opportunity to develop engaging and honest visual campaigns that resonate strongly with onlookers.
3. Marketing and Advertising - The marketing and advertising industry can explore new tactics in conveying product sizes authentically, enhancing consumer trust.