These Old El Paso ready meals have been created in partnership between Samworth Brothers and General Mills as a series of food products perfect for easy enjoyment from home.
The ready-to-enjoy Tex-Mex meals include the Chilli Beef Burrito Bowl, BBQ Pulled Pork Rice Bowl, Chilli Chicken Rice Bowl, Chilli Beef Burrito, Spiced Rice, Bean Chilli, Classic Chicken Fajitas and Baked Chicken Enchiladas. The various products are crafted with one or two servings in mind, perfect for one or two diners, depending on the variety. The products are arriving exclusively at Tesco locations in the UK where shoppers can pick them up in-store or online starting September 18, 2023.
Customer Director at General Mills Maeve Judge commented on the Old El Paso ready meals saying, "We’re delighted to partner with Samworths and Tesco to launch this range of Old El Paso meals. There are 10 million incremental shoppers in the chilled meals aisle so we are excited to serve them with the great taste and quality of Old El Paso in a new way. We believe it will drive growth across categories for the brand."
Ready-to-Enjoy Tex-Mex Meals
These Old El Paso Ready Meals are Perfect for One or Two Diners
Trend Themes
1. Ready Meals - The partnership between Samworth Brothers and General Mills has led to the creation of a range of ready-to-enjoy Tex-Mex meals for easy consumption from home.
2. Single-serving Meals - The Old El Paso ready meals cater to the needs of one or two diners, offering convenient options for individual consumption.
3. Expansion of Chilled Meals Aisle - The introduction of the Old El Paso ready meals presents an opportunity to drive growth across categories by attracting 10 million incremental shoppers to the chilled meals aisle.
Industry Implications
1. Food Manufacturing - The partnership between Samworth Brothers and General Mills has led to the creation of a range of ready meals, showcasing innovation in food manufacturing.
2. Grocery Retail - The exclusive availability of the Old El Paso ready meals at Tesco locations highlights the potential for growth and innovation in the grocery retail industry.
3. Convenience Food - The Old El Paso ready meals reflect the growing demand for convenient and easy-to-prepare food options, signaling a disruptive opportunity in the convenience food industry.