Here's a cell phone with a fold-out display screen that disappears when not in use. Readius is the world's first phone designed specifically to allow easier reading of news, blogs or email. Philips has a 25 per cent stake in the company.
"You get the large display of e-reading, the super battery life of e-reading, and the high-end connectivity ... and the form factor and weight of a mobile phone," Karl McGoldrick, chief executive of the venture capital-funded firm said.
"We are taking e-reading and bringing it to the mobile phone."
Two years in the making, the phone will be licensed to go head-to-head with the iPhone and Amazon's ebook reader, the Kindle.
Cell Phone With Large Pullout Display
Readius
Trend Themes
1. Fold-out Display - The trend of fold-out displays offers disruptive innovation opportunities for creating versatile and compact electronic devices.
2. E-reading on Mobile Phones - Enabling e-reading on mobile phones is a trend that presents disruptive innovation opportunities for enhancing the reading experience and convenience for users.
3. Integration of E-reading and Connectivity - The trend of integrating e-reading capabilities with high-end connectivity options opens up disruptive innovation opportunities for creating all-in-one devices for communication and content consumption.
Industry Implications
1. Mobile Devices - The mobile devices industry can explore disruptive innovation opportunities by incorporating fold-out display technology to enhance user experience and differentiate their products.
2. E-reading - The e-reading industry can leverage the trend of enabling e-reading on mobile phones to reach a wider audience and offer convenience in accessing digital content.
3. Telecommunications - The telecommunications industry can capitalize on the integration of e-reading and connectivity trend to create innovative devices that combine communication and content consumption capabilities.