It's no secret that companies looking to attract consumers' attention with their marketing will use any excuse to put scantily clad women in their ads, but as this RCA insurance commercial proves: sometimes, they just skip coming up with an excuse altogether.
Although it is ultimately an ad promoting automobile coverage, this RCA insurance commercial takes a slightly more seductive approach to enticing viewers than one might traditionally expect from such a company. Featuring models in lingerie acting out a collision while bouncing on two balls, the ad attempts to take viewers through a typical collision in a decidedly untypical way.
As shameless as the ad may be, however, I have to admit it caught my attention. With that in mind, it goes without saying that it will be similarly effective with a good portion of RCA's target demographic.
Bouncing Babe Ads
This RCA Insurance Commercial Uses Models in Lingerie to Sell a Drab Product
Trend Themes
1. Seductive Commercials - There is an opportunity for companies to take a more daring and playful approach to advertising in order to attract and retain customers.
2. Unconventional Marketing Strategies - Companies can break from traditional advertising methods and opt for provocative and eye-catching campaigns that appeal to a wider audience.
3. Lingerie-clad Models in Advertising - Using attractive models in lingerie can be an effective way to grab consumer attention and increase brand awareness.
Industry Implications
1. Insurance Industry - The insurance industry can revolutionize their advertising strategies by utilizing provocative and unconventional marketing techniques, such as those used by RCA in their ad campaigns.
2. Fashion Industry - Fashion companies can explore partnerships with insurance brands to promote lingerie lines and other sexy clothing, sensuously showcasing the garments as worn by models in ads.
3. Film and Advertising Industry - There is potential for those in the film and advertising industry to produce attention-grabbing commercials that prompt discussion and an increase in views, shares and overall engagement.