New Balance has announced a new colorway of the ‘RC ELITE SI’ and plans for a long-term partnership with streetwear staple Stone Island. The torn silhouette from last year's ‘RC ELITE’ colorway is carried over, but this rendition opts for a distinctive color palette, drawing on bold tones that contrast shades of green and burgundy-brown.
The knit component of the upper is neon green, while the ripped overlay is dark brown. To complete the detailing, FuelCell technology returns to the white midsole, which sits above a regular black outsole. The breathable 3D knit material on the upper returns, as does the famous Stone Island compass rose on the left shoe. A New Balance design is printed on the right sneaker.
Bold Co-Branded Sneakers
Stone Island and New Balance Reunite for Another 'RC ELITE' Colorway
Trend Themes
1. Co-branded Sneakers - There is an opportunity to create more co-branded sneaker partnerships with well-known fashion brands.
2. Bold Color Palettes - The use of bold and contrasting color palettes is a trend that can be adopted in other industries such as activewear and accessories.
3. Fuelcell Technology - This technology can be applied to other types of footwear, such as running shoes and hiking boots, to provide better performance and comfort.
Industry Implications
1. Fashion - More fashion brands can collaborate with sneaker brands to create co-branded products that are unique and trendy.
2. Sports - The use of bold colors and innovative technologies such as FuelCell can be utilized in the design of sports equipment and apparel.
3. Footwear - Sneaker brands can incorporate bold color palettes and innovative technologies in other types of footwear to differentiate themselves from competitors.