The design of Rayn by Philippe Starck, celebrated industrial designer, may look like it was built for indoor spaces, but it is actually meant to be used outdoors. By bringing the sophistication of the indoors out, this particular couch elevates how people view more traditional garden furniture.
Designed with the help of the master weavers of Dedon, Rayn by Philippe Starck boasts a powder coated frame that uses a brand new woven pattern. Modular by nature, the couch is practical on a variety of levels. As for the aura is possesses, the designer says, "Imagine a garden or terrace as a room in which the ceiling has been replaced by sky, the walls by trees and the carpet by grass. All that’s left are a few pieces of furniture, including an iconic, timeless, incredibly comfortable couch."
Indoor-Inspired Garden Furniture
Rayn by Philippe Starck is Sophisticated and Practical
Trend Themes
1. Indoor-outdoor Furniture - Designing furniture that is suitable and stylish enough for both indoors and outdoors is a disruptive innovation opportunity.
2. Modular Outdoor Furniture - Creating modular outdoor furniture that is practical and functional is a disruptive innovation opportunity.
3. Sophisticated Garden Furniture - Incorporating sophisticated and stylish designs into traditional garden furniture is a disruptive innovation opportunity.
Industry Implications
1. Furniture Industry - The furniture industry can explore creating indoor-inspired outdoor furniture lines that provide comfort and style to consumers.
2. Outdoor Living Industry - The outdoor living industry can innovate by introducing more modular and practical outdoor furniture options for consumers.
3. Interior Design Industry - The interior design industry can consider incorporating garden and outdoor elements into indoor spaces to create a connection with the outdoors.