'Ray-Ban Stories' is Ray-Ban’s newest project that aims to transform the sunglasses and eyeglasses market by allowing users to experience the world around them through their frames. Consumers are now able to experience the ‘Ray-Ban Stories,’ an innovation by Ray-Ban and Meta, that allows users to access advanced photo and video capabilities using just their glasses.
The smart glasses utilize dual 5MP cameras that allow you to capture photos and videos at a moment's notice, all while resembling a standard pair of Ray-Ban glasses. For added customization, consumers can add Polarized, Transition, or prescription lenses to their frames. When recording a video, a small LED light will appear above the camera in addition to a shutter sound.
The ‘Ray-Ban Stories’ are now available online at Ray-Ban’s website and retail locations. Consumers can also virtually try on a pair of the glasses on the brand’s Instagram page to find their perfect match.
Camera-Equipped Smart Glasses
'Ray-Ban Stories' Allows You to Capture the World Using Your Glasses
Trend Themes
1. Smart Eyewear - The introduction of camera-equipped smart glasses, such as Ray-Ban Stories, has opened up the market for innovative eyewear with advanced photo and video capabilities.
2. Augmented Reality Fashion - Pairing fashion with technology, Ray-Ban Stories has disrupted the traditional eyewear industry by providing customers with the ability to capture and experience the world in a whole new way.
3. Wearable Tech Integration - As technology continues to advance, the integration of wearable tech into daily routines and fashion wear will only continue to grow, providing new opportunities for industry leaders to innovate.
Industry Implications
1. Eyewear - ‘Ray-Ban Stories’ has disrupted the traditional eyewear industry by integrating advanced photo and video capabilities into fashionable and customizable frames.
2. Consumer Electronics - The introduction of camera-equipped smart glasses has opened up new opportunities for innovation in the consumer electronics industry, bringing technology closer to our daily routines.
3. Social Media Marketing - The ability for customers to virtually try on a pair of ‘Ray-Ban Stories’ on the brand’s Instagram page has disrupted the traditional retail experience and opened up new opportunities for social media marketing strategies.