BYBORRE and adidas join forces for sustainability's sake and launch True Color which is a raw material design process that works toward minimizing the impact of production through utilizing materials in their purest forms.
The clothing that has been launched through this collaboration zeroes in on function but also communicates a minimalist aesthetic through "patterns and clean cuts." As a raw material design process, True Color seeks to prove that companies can scale back their impact on the environment by challenging established conventional manufacturing methods.
The intent behind the BYBORRE x adidas capsule does not only provide consumers with consciously produced garments that satisfy high-performance needs, but it also holds brands accountable, calling for an industry-wide shift.
Photo Credits: Tomek Desrsu Aaron
Raw Material Design Processes
adidas & BYBORRE's True Color -- a Conscious-Driven Design Process
Trend Themes
1. Sustainable Material Design - Disruptive innovation opportunity: Developing raw material design processes that minimize environmental impact and challenge traditional manufacturing methods.
2. Conscious-driven Fashion - Disruptive innovation opportunity: Creating consciously produced garments that satisfy high-performance needs and call for an industry-wide shift towards sustainability.
3. Minimalist Aesthetic in Clothing - Disruptive innovation opportunity: Incorporating patterns and clean cuts in clothing designs to communicate a minimalist aesthetic while prioritizing function.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Embracing sustainable material design processes in the fashion industry to minimize environmental impact and promote conscious production.
2. Manufacturing - Disruptive innovation opportunity: Challenging traditional manufacturing methods and adopting raw material design processes that minimize environmental impact.
3. Sportswear - Disruptive innovation opportunity: Integrating minimalist aesthetic and sustainable material design in sportswear to meet high-performance needs while prioritizing environmental consciousness.