Japanese streetwear label BAPE joined with a number of popular musicians for the release of three rapper t-shirts. On the front of the apparel, Kid Cudi, Big Sean and Travis Scott are shown next to the brand's iconic Baby Milo mascot.
Like the adorable monkey character, the rappers are depicted in a similar cartoon style. Underneath the vibrant images of Kid Cudi and Travis Scott, the artists' names are written boldly. For Big Sean's collaborative design however, his name isn't included.
Considering the massive following that each of the artists have, it's likely that BAPE's rapper t-shirts will be a huge hit among its consumers. That said, those looking to purchase one will only be able to at the brand's booth during ComplexCon.
Mascot Rapper T-Shirts
BAPE Joined with Kid Cudi, Big Sean and Travis Scott for a New Line
Trend Themes
1. Musicians Collaborating with Fashion Brands - The trend of musicians collaborating with fashion brands presents an opportunity for disruptive innovation in the fashion industry by combining the popularity and influence of music artists with unique and limited-edition apparel.
2. Cartoon Style Apparel - The trend of cartoon style apparel offers disruptive innovation opportunities in the fashion industry by appealing to consumers who are looking for playful and vibrant designs that reflect their personal style.
3. Limited Edition Collaborative Collections - The trend of limited edition collaborative collections provides disruptive innovation opportunities in the fashion industry by creating exclusivity and buzz around unique partnerships between brands and artists.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of musicians collaborating with fashion brands to create innovative and trendy apparel collections that resonate with consumers.
2. Music - The music industry can explore partnerships with fashion brands to create unique merchandise that connects with fans and expands artist branding beyond music.
3. Events and Trade Shows - The events and trade show industry can leverage the trend of limited edition collaborative collections by hosting exclusive events like ComplexCon, where brands can showcase and sell their special merchandise to excited consumers.