RANRA is a fashion label by Arnar Már Jónsson and Luke Stevens and it recently presented its new collection designed for the Spring/Summer 2024 season. The brand explores the weather environments of both Iceland and London as the duo are born in Iceland and based in London.
The most defined style of the seasonal range is gorp-core that have been defined in a lens that is prepared for the warmer seasons of the year. Pieces include traditional denim looks that have been silkscreened that create a dyed visual. Other accents include railroad stripes that can be seen on workwear sets. The rest of the collection includes earthy tonal sporty bottoms with jersey underlays and nylon outerwear.
Summer-Centric Gorpcore Fashion
RANRA Unveils its New Collection for the SS24 Season
Trend Themes
1. Gorp-core Fashion - Disruptive innovation opportunity: Develop sustainable gorp-core fashion using eco-friendly materials and innovative production techniques.
2. Silkscreened Denim Looks - Disruptive innovation opportunity: Integrate technology to create customizable and interactive silkscreened denim looks for personalized fashion experiences.
3. Earthy Tonal Sporty Bottoms - Disruptive innovation opportunity: Combine fashion with functionality by incorporating smart textiles and biometric sensors into earthy tonal sporty bottoms for enhanced performance and comfort.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Use advanced materials, sustainable practices, and digital platforms to revolutionize the fashion and apparel industry.
2. Textile Printing - Disruptive innovation opportunity: Develop advanced printing techniques and materials for silkscreened denim looks, opening up new possibilities for customization and design.
3. Smart Textiles - Disruptive innovation opportunity: Combine fashion and technology by integrating smart textiles into clothing, creating new opportunities for functionality and connectivity.