When he's not stealthily shooting his models as a peeping Tom, British photographer Rankin likes to employ the currently hot aquatic trend of wet photography.
But rather than throw the models in a swimming pool or beach, Rankin created a visually captivating backdrop of falling rain on the lingerie-clad attractive female models.
Check out more Rankin underwear shoots and assorted wet and aquatic features below.
Implications - Sexy is one thing that will never go out of style for marketers and consumers alike. Imagery that is seductive, interesting to look at and mildly controversial draws consumer attention to products that may otherwise go unnoticed. Additionally, in a technologically progressed blogging world where everyone with a digital camera is a photographer, sexually charged imagery is one of few ways to truly garner the attention of viewers.
Wet Lingerie Photography
Rankin's Sexy Aquatic Underwear Shoots
Trend Themes
1. Aquatic Photography - The trend of using water as a backdrop for photography looks set to continue, with opportunities for photographers to experiment with new angles and effects using water.
2. Wet Fashion - The trend for wet fashion shoots is gaining traction, with opportunities for fashion brands to showcase their clothing in a new and exciting way using water.
3. Provocative Imagery - Provocative and controversial imagery continues to be an effective way to grab consumers' attention, providing marketing opportunities for brands willing to take risks.
Industry Implications
1. Photography - Professional and amateur photographers alike can take advantage of the growing trend of aquatic photography to create visually striking images and stand out from the crowd.
2. Fashion - Fashion is a natural fit for wet and aquatic photography, as brands can showcase their clothing in a unique and eye-catching way that sets them apart from competitors.
3. Marketing - Marketers can harness the power of provocative imagery to draw attention to their products and services, especially in a crowded digital landscape where standing out is key.