The concept of collecting artwork often calls to mind the expensive pastime of the affluent, but 'rand.ooo' is positioned as a decidedly more accessible way for virtually anyone to get started with collecting works of art. The subscription service works by having would-be collectors pay a monthly fee that will see a mystery print delivered to them each month. The artwork has been carefully selected by fresh artists from around the world and is randomly delivered to maximize the instance of a subscriber discovering a creative individual from somewhere outside their network.
The 'rand.ooo' artwork subscription service is priced at $34.99 per month, and delivers artwork that is numbered and digitally signed to help support early stage artists.
Randomized Artwork Subscription Services
'rand.ooo' Helps Subscribers Build Their Art Collection
Trend Themes
1. Art Subscription Services - More companies will offer affordable and accessible art subscription services resulting in higher engagement with art and emerging artists.
2. Mystery Deliveries - Mystery deliveries will continue to gain popularity across product and service categories as consumers seek new and unexpected experiences.
3. Supporting Emerging Artists - Supporting emerging artists and independent creators will become a priority for more businesses as consumers become increasingly aware of the industry's exploitative practices.
Industry Implications
1. Art - Affordable art subscription services like 'rand.ooo' open up the art world to a wider audience who can now access and appreciate art from around the world.
2. E-commerce - E-commerce companies can leverage the popularity of mystery subscription services to drive customer engagement and loyalty.
3. Creative Industries - By supporting emerging artists, companies in the creative industries can build brand identity and cater to consumers looking for socially responsible businesses.