Vintage couture has expanded at an exponential rate and it was only a matter of time before one designer caught on how to optimize this trend; Ralph Lauren launched its own vintage shop, which includes all the designer's work throughout the early part of his career.
The Ralph Lauren team has curated a beautiful first collection for the site, including 20th-century cowboy pieces. As each season comes, the designer team will showcase pieces throughout a magnitude of collections with a specific theme. Opening the shop is a western theme, appropriate for all of the cowboy-influenced clothing we have seen on the Fall 2012 runways. From leather jackets to cowboy boots, the Ralph Lauren brand is optimizing on the laid-back southern American culture.
Time Capsule Couture Shops
Ralph Lauren Launches Vintage Shop With Relic Ralph Lauren Pieces
Trend Themes
1. Vintage Couture Shops - Creating curated vintage collections to meet the growing demand for authentic, unique and environmentally-friendly fashion pieces.
2. Themed Vintage Collections - Creating themed collections from designer vintage pieces as a way to creatively stand out amidst the growing popularity of vintage fashion.
3. Cowboy-influenced Fashion - Optimizing on the laid-back southern American culture through pieces such as leather jackets and cowboy boots.
Industry Implications
1. Fashion Retail - Creating curated vintage collections and themed collections from designer vintage pieces would be an innovative way to attract today's fashion lovers looking for unique, authentic and sustainable clothing pieces.
2. Luxury Brands - Curating vintage collections and themed collections using vintage pieces offers luxury brands a chance to tap into the growing demand for sustainable fashion.
3. Heritage Brands - By featuring vintage collections from early in a brand's history, heritage brands can pay homage to their roots, while also creating an exciting new business opportunity.