Japanese auto manufacturer Mitsubishi has announced its plan to bring back its Ralliart performance subbrand, which ceased production in 2014. As part of the announcement, the company unveiled the Mitsubishi Vision Ralliart concept, an all-new model based on the brand's popular Outlander SUV.
The newly debuted concept boasts a more aggressive look than previous Ralliart models, featuring robust wheel arches, a large rear diffuser, larger disc brakes, and 22-inch wheels. In addition, it appears the new vehicle will arrive with a sleek matte black paint job.
According to Mitsubishi, the vehicle is now heading to the 2022 Tokyo Auto Salon where it will make its debut alongside six other cars. Unfortunately, for North American consumers, none of the models set to feature at the 2022 Tokyo Auto Salon will be released in America or Canada.
Revived Japanese Auto Brands
Mitsubishi Teased a New Ralliart Concept Based on the Outlander SUV
Trend Themes
1. Revitalized Performance Sub-brands - Auto manufacturers are investing in the revival of performance sub-brands to re-energize interest in their models.
2. Aggressive Aesthetic Design - Auto brands are designing their models to have a more aggressive appearance in order to cater to consumer preferences.
3. Event-based Vehicle Debuts - Auto manufacturers are using auto shows to introduce new models and generate hype among consumers.
Industry Implications
1. Automotive - Auto manufacturers are capitalizing on the demand for sleek, high-performance vehicles to stimulate interest and increase sales.
2. Marketing and Advertising - Marketing and advertising agencies have an opportunity to create campaigns that highlight the aesthetic design and performance features of newly introduced vehicles.
3. Consumer Electronics - Consumer electronics companies may collaborate with auto manufacturers to integrate advanced tech features into new vehicle models.