Danish brand RAINS launches its Spring/Summer 2018 collection, which is specifically geared toward the rainy festival season. With utilitarian-inspired lightweight coats that are durable, breathable and waterproof to convenient carry-all bags that are stylish and practical, the 2018 capsule hits the targeted consumer's needs on the nose. RAINS also highlights its "military-style bonnie hat" that testifies to the return of its dorky silhouette. Ageless and selectively unisex, this rainy festival-oriented capsule is bound to capture the attention.
What is more, the all-weather essentials are perfectly transferable to everyday life due to their amazingly minimalist, contemporary and non-invasive silhouettes. From hiking, camping and mountaineering to rainy festivals and intense summer showers, RAINS' Spring/Summer 2018 collection combines practicality, functionality and style.
Rainy Festival Outerwear Collections
RAINS' Spring/Summer 2018 Line is Lightweight & Versatile
Trend Themes
1. Lightweight Outerwear - Disruptive innovation opportunity: Develop advanced lightweight materials with enhanced waterproof and breathable properties for outerwear.
2. Utilitarian-inspired Design - Disruptive innovation opportunity: Integrate smart functionality and versatile features into utilitarian-inspired clothing and accessories.
3. All-weather Essentials - Disruptive innovation opportunity: Create multi-purpose and durable products that can withstand various weather conditions for outdoor enthusiasts.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine fashion and function by creating innovative designs for protective clothing and accessories.
2. Outdoor Recreation - Disruptive innovation opportunity: Develop advanced gear and equipment for outdoor activities that prioritize comfort, durability, and adaptability.
3. Textile Manufacturing - Disruptive innovation opportunity: Explore new materials and production techniques to manufacture high-performance fabrics for outdoor and activewear.