With Pride Month in full swing, Apple has debuted a new rainbow smartwatch band for its Apple Watch. The new band is part of a colorful summer collection, which also features pastel hues such as Mist Blue, Pollen and Flamingo.
The Pride Edition Woven Nylon band from Apple is a rainbow smartwatch band made from more than 500 multi-colored threats. Monofilaments help connect four layers of the weave to create a durable single strap with a fabric-like feel. The band also comes in a 38mm and 42mm length, so that the wearer can select the perfect fit.
The rainbow bands were originally given out to Apple employees to celebrate last year's San Francisco Pride parade, but now they are widely available for all customers to order.
Rainbow-Striped Smartwatch Bands
Apple Debuted a New Rainbow Smartwatch Band for Pride Month
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Industry Implications
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3. Textile & Material Manufacturing - Disruptive innovation opportunities in the textile and material manufacturing industry to develop new weaving and fabric technologies for smartwatch bands.