Models Grace Plowden and Katie Whitley don a palette of rainbow cosmetics in photographer Rui Faria's latest exclusive for Landmark Magazine. The image series is appropriately titled 'Chasing Rainbows' and highlights wardrobe styling by Olga Yanul who opts for patterned casuals and subtle jewelry pieces.
These playful fashions are juxtaposed with rainbow cosmetics by makeup artist Jo Frost who collaborates with hair stylist Phillipe Tholimet. This vibrant makeup looks include metallic eyeshadow applications, technicolored lipsticks and vivid manicures.
In addition to sporting colorful makeup, models Grace and Katie also pull off star-shaped face paint in this Landmark Magazine feature. The beauty story celebrates a bright and summer-ready aesthetic and rejects minimalism with its fun and fearless looks.
Playful Rainbow Cosmetics
Rui Faria's 'Chasing Rainbows' Image Series Features Vibrant Makeup
Trend Themes
1. Rainbow Makeup - There is an opportunity for cosmetic companies to create bold and colorful makeup products that appeal to those seeking an alternative to natural and minimalistic makeup looks.
2. Patterned Casual Fashion - Fashion brands can explore playful and patterned casual wear to complement rainbow makeup trends and cater to consumers who want to embrace a fun and colorful style.
3. Bold Beauty Looks - With the rise of colorful makeup trends, there is a potential for beauty professionals to create bold and innovative beauty looks that push the boundaries of traditional makeup application techniques.
Industry Implications
1. Cosmetics Industry - Cosmetic companies can capitalize on the popularity of bright and vibrant makeup products by introducing a line of bold and colorful cosmetics that cater to consumers seeking a playful and exciting look.
2. Fashion Industry - Fashion brands can explore a colorful and playful aesthetic by incorporating rainbow motifs and patterns into casual wear, creating new opportunities to attract consumers looking for an alternative to minimalist fashion trends.
3. Beauty Industry - As consumers gravitate towards bold and colorful makeup looks, beauty professionals can push the boundaries of traditional makeup artistry by creating daring and innovative beauty styles that cater to the demand for playful and unique beauty trends.