Pyrrha recently launched its collection of Rainbow Braided Bracelets. Its newest range supports The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ youth. The sustainable jewelry brand prides itself on attributing meaning to its designs, making for thoughtfully made pieces.
The Rainbow Braided Bracelet collection boasts gender-neutral pieces. Hand-braided, the jewelry is made with natural hemp and adorned with a symbolic talisman of the consumer's choice. To contribute to the Trevor Project organization, the brand is donated $100 from each bracelet sale to the foundation. This collection marks the start of a year-long partnership between the brand and the organization. Pyrrha is committed to donating roughly $25,000 to Trevor's mission.
Charitable Braided Bracelets
Pyrrha's Collection of Rainbow Braided Bracelets Support LGBTQ Youth
Trend Themes
1. LGBTQ+ Support Fashion - There is an opportunity for fashion brands to create collections that support the LGBTQ+ community and donate a portion of the proceeds to relevant organizations.
2. Sustainable Jewelry - Jewelry brands can consider using natural, sustainable materials for their products to attract consumers who prioritize environmental consciousness.
3. Meaningful Designs - Designers can consider attributing deeper meanings to their fashion designs, making for thoughtfully crafted pieces that resonate with consumers.
Industry Implications
1. Fashion Industry - The fashion industry can incorporate charitable initiatives into their products and marketing campaigns to support relevant causes and resonate with socially conscious consumers.
2. Jewelry Industry - The jewelry industry can explore the use of sustainable, environmentally friendly materials to attract eco-conscious consumers while creating stylish pieces.
3. Non-profit Industry - Non-profit organizations can seek partnerships with fashion and jewelry brands to create meaningful, charitable collections that support their missions and remain financially sustainable.