I knew Appalachian Chic would hit it big someday. PRPS has released their new lookbook straight from the hills of Eastern Kentucky. All that’s missing from these fashion photos are a few teeth from drinking too much Dew, and a kid hanging off a hip.
The denim in the PRPS lookbook is suitably tattered, the models are suitably skinny, and the paint is suitably gone. But PRPS puts the premi in premium.
Implications - Consumers in modern society are looking for styles that feature a more relaxed look. No longer striving for over extravagant pieces, customers are seeking out simpler designs. Companies could integrate this aesthetic into their brand in order to attract more shoppers.
Raggedy Chic
PRPS Tears Up Next Season's Fashion In Their Denim LookBook
Trend Themes
1. Relaxed Styles - Opportunity to create and market clothing with a more relaxed and laid-back aesthetic.
2. Simple Designs - Opportunity to offer products with simpler and minimalistic designs.
3. Tattered Denim - Opportunity to tap into the trend of distressed and torn denim garments.
Industry Implications
1. Fashion - Fashion brands can incorporate relaxed styles and simple designs into their collections.
2. Clothing - Clothing companies can utilize tattered denim in their product offerings.
3. Retail - Retailers can cater to the demand for relaxed and simple designs in their merchandise.