Geely Auto Group, the Hangzhou, China-based automobile manufacturer, announced the launch of a dedicated electric vehicle (EV) lifestyle brand called 'Radar Auto.' Radar Auto is poised as China's first outdoors lifestyle EV brand, which is a label that it achieves by producing all manner of outdoor EVs, such as ATVs, personal bikes, full-size trucks, and more.
The first vehicle released under Radar Auto will be the 'Radar RD6,' an electric truck based on the Sustainable Experience Architecture platform. This is a modular platform that allows for a number of configurations such as the number of motors, the size of the included batteries, and numerous smart features.
Dr Ling Shi Quan, the appointed CEO of Radar Auto, stated that the new company "will be purpose-driven from the outset and that purpose is to allow users to explore the world in a more sustainable way."
EV Lifestyle Automakers
Geely Auto Group Launched the EV Automaker 'Radar Auto' in China
Trend Themes
1. Outdoor EV Lifestyle - The production of outdoor EVs such as ATVs, personal bikes and full-size trucks creates an opportunity for businesses to explore how they can create more sustainable modes of transportation for outdoor enthusiasts.
2. Modular EV Platforms - Modular EV platforms that allow for configurations such as the number of motors and the size of the batteries allow for more customizability, making it an opportunity for automakers to differentiate themselves in the EV market.
3. Environmentally Conscious Transportation - The purpose-driven approach of Radar Auto to enable users to explore the world in a more sustainable way presents an opportunity for businesses to integrate more environmentally conscious transportation options into their offerings.
Industry Implications
1. Automotive - The EV lifestyle automaker trend presents an opportunity for traditional automakers to expand their offerings to more niche markets.
2. Outdoor Recreation - Outdoor recreation companies can explore opportunities to integrate EVs into their offerings to create more sustainable modes of transportation for their customers.
3. Sustainability - The environmentally conscious approach of Radar Auto provides an example for companies to integrate sustainability into their business models, creating long-term benefits for both the environment and their business.