rabbit is a womenswear brand dedicated to producing childlike, vintage garments with high-quality materials. Founded by Sophie Spratley, the brand is inspired by Spratley’s grandfather and his studies of arts and crafts. For Fall/Winter 2022, rabbit has unveiled a range of knitwear that has been handmade by Spratley and a team of designers alongside dresses and bodysuits produced in Britain.
The Fall/Winter collection focuses on "fairycore," feminine silhouettes with plunging, rounded necklines, and transparent muslin. The range adopts various playful colors, including emerald green, reddish-brown, purple, and white. rabbit shares that the collection is inspired by "dark history of fairies and the symbolism of flowers," "sexy rat glamor," and "rebellious feminine histories."
The brand's upcoming collection will be revealed at Dover Street Market on August 6.
Sustainable Fairycore Garments
rabbit Celebrates Feminine Charm with Its Fall/Winter 2022 Range
Trend Themes
1. Vintage-inspired Knitwear - The handmade knitwear range presents an opportunity to create unique and sustainable vintage-inspired pieces, disrupting the fast fashion industry with high-quality materials and traditional designs.
2. Fairycore Fashion - The collection's focus on whimsical fairycore fashion highlights the opportunity to disrupt the traditional fashion industry by introducing playful colors, transparent fabrics, and feminine silhouettes.
3. Sustainable Fashion - With a focus on producing high-quality pieces with sustainable materials and production methods, rabbit presents a disruptive innovation opportunity in the fashion industry by promoting sustainable fashion practices.
Industry Implications
1. Fashion - The fashion industry can learn from rabbit's emphasis on producing sustainable, vintage-inspired, and whimsical designs made with high-quality materials.
2. Handmade Goods - rabbit's handmade knitwear range promotes the value of traditional craftsmanship, presenting an opportunity for disruption in the handmade goods industry by catering to consumers looking for unique and sustainable products.
3. Sustainable Textiles - Through promoting the use of sustainable, high-quality materials, rabbit's focus on sustainability presents a potential for disruptive innovation in the textile industry by providing an alternative to fast fashion's unsustainable practices.