The R18 Ultra Chair is a lightweight seat commissioned by Audi for Design Miami 2012. The chair was built by Clemens Weisshaar and Reed Kram, two artists who had previously worked with Audi on the OUTRACE robotics installation in London's Traflagar Square.
The R18 Ultra Chair was designed to be comfortable, lightweight and durable. It is made using carbon fiber, carbon and high-strength sheet aluminum. The result is a lightweight chair that weighs in at a mere 4.85 pounds. Audi gathered data on how to create the perfect chair, using another chair shown at the 2012 Milan Furniture fair earlier in the year. The results were fed into a computer, which optimized the design of the chair.
Crowdsourced Automaker Furniture
Audi's R18 Ultra Chair Used Feedback from 1,500 People
Trend Themes
1. Crowdsourcing Design - Opportunity for businesses to involve customers and gather feedback in the design process.
2. Lightweight Materials - Potential for industries to explore the use of carbon fiber and high-strength sheet aluminum for lightweight and durable products.
3. Data-driven Design Optimization - Advantage for industries to leverage data analytics to optimize product designs for improved performance and customer satisfaction.
Industry Implications
1. Furniture Manufacturing - Adoption of crowdsourcing and data-driven design optimization techniques in the production of lightweight and comfortable furniture.
2. Automotive - Potential for utilizing lightweight materials and crowdsourcing in automobile design, leading to fuel efficiency and customer-centric innovations.
3. Product Design - Integration of data-driven design optimization and crowdsourcing methods in creating products that meet customer preferences and performance requirements.