Quiny is an innovative new kind of quinoa milk that's made with royal white quinoa sourced from the Andes in Bolivia, helping to create jobs for quinoa farmers. The plant-based milk alternative is being developed as an unsweetened beverage that's available in both ready-to-drink and powdered formats, as well as both regular and chocolate flavors. As many households prefer to consume both plant-based and traditional milk beverages, rather than choosing to stock the fridge with one or the other, Quiny stands apart by specifically being branded a "flexitarian drink."
Quiny is a new plant-based beverage brand to watch, especially as it comes from the developers of Oatly. The product is set to appear in Latin America in early 2020.
Quinoa-Based Beverages
Quiny's Quinoa Milk is Branded as a "Flexitarian Drink"
Trend Themes
1. Quinoa-based Beverages - Quiny's Quinoa Milk is an innovative and sustainable plant-based alternative to traditional milk beverages.
2. Flexitarian Drinks - Quiny's branding as a 'flexitarian drink' caters to households that prefer both plant-based and traditional milk beverages.
3. Latin American Expansion - Quiny's upcoming launch in Latin America in 2020 presents an opportunity for growth in the plant-based beverage market.
Industry Implications
1. Plant-based Food and Beverage - Quiny's quinoa milk is a disruptive innovation within the plant-based food and beverage industry.
2. Agriculture - Quiny's use of quinoa sourced from the Andes in Bolivia creates job opportunities for quinoa farmers.
3. Milk Alternatives - Quiny's entry into the milk alternative market provides consumers with more options for dairy-free beverages.