Roku entered into a deal to acquire exclusive rights to Quibi's content after the two companies were in talks, however no financial details of the deal were publicly released.
Roku also indicated that it will make Quibi's content available for free, but that it will have ads. Viewers will be able to access the content through The Roku Channel and it will include shows that were previously on Quibi, as well as content that has not yet been released. Quibi's content that was originally intended for mobile viewing will now be primarily available on TVs through the Roku platform.
"Today’s announcement marks a rare opportunity to acquire compelling original content that features some of the biggest names in entertainment," said Rob Holmes, the vice president of programming at Roku.
Streaming Service Content Purchases
Roku Acquired Exclusive Rights to Quibi's Content from a Deal
Trend Themes
1. Streaming Service Content Acquisition - Roku's exclusive acquisition of Quibi's content presents a disruptive innovation opportunity for other streaming services to also acquire unique, original content deals.
2. Ad-supported Streaming Models - Roku's decision to offer Quibi's content for free with ads presents a disruptive innovation opportunity for other streaming services to adopt similar ad-supported models, potentially increasing their user base.
3. Mobile-to-tv Content Adaptation - Roku's decision to make Quibi's mobile content available primarily on TVs presents a disruptive innovation opportunity for other streaming services to adapt mobile-focused content for larger screens.
Industry Implications
1. Streaming Services - Roku's acquisition of Quibi's content and implementation of an ad-supported model presents a disruptive innovation opportunity for other streaming services looking to increase their content and revenue streams.
2. Advertising Industry - Roku's implementation of an ad-supported model for Quibi's content presents a disruptive innovation opportunity for advertising companies looking to reach consumers on streaming platforms.
3. Entertainment Industry - Quibi's original content acquisition by Roku presents a disruptive innovation opportunity for other entertainment companies to partner with streaming services to create more content.