LGBTQ+-owned Stone Road Farms has introduced the QUEER ALL YEAR collection as a celebration of diversity and inclusivity within the cannabis industry. Founded by Lex Corwin, a self-proclaimed "weed twink," Stone Road has become a prominent California-based cannabis brand known for its commitment to providing a safe space for queerness. The brand's avant-garde campaign imagery, for instance, is shot exclusively by queer artists.
The QUEER ALL YEAR collection includes limited edition pre-rolls, such as the five-pack Gold Star Gay and the single pre-roll Homo Haze. Both products are characterized by fruity and flavorful sensibilities.
Stone Road's support for the LGBTQ+ community extends beyond Pride Month, with a portion of proceeds from the collection benefiting The Center, a New York-based organization providing support for LGBTQ+ individuals.
Queer-Inspired Cannabis Collections
Stone Road Farms Introduces Its QUEER ALL YEAR Collection
Trend Themes
1. Inclusive Cannabis Products - Brands are releasing cannabis products that celebrate and support the LGBTQ+ community, reflecting a shift towards more inclusive marketing.
2. Queer-centric Branding - Cannabis companies are increasingly using queer-centric imagery and artists to position themselves as advocates for diversity and inclusivity.
3. Socially-conscious Consumer Goods - A growing number of consumer brands are integrating social activism into their business models, creating products that support community organizations directly.
Industry Implications
1. Cannabis - The cannabis industry is evolving to include products specifically designed to celebrate and support marginalized communities.
2. LGBTQ+ Advocacy - Industries focused on LGBTQ+ advocacy are seeing increased collaboration with consumer brands to promote inclusivity and support.
3. Social Impact Consumer Goods - The consumer goods sector is increasingly prioritizing social impact, offering products that support various social justice causes and communities.