On June 4th, Queen Andrea's colorfully vibrant mural was completed. The impressive piece occupies the historic Houston Bowery's Wall and it is centered around paying homeage to the cultural diversity in New York City.
The creative activation is made possible thanks to a collaboration between Goldman Properties and Goldman Global Arts. The mural is aptly titled 'Believe.' Queen Andrea's artist's statement reveals the contextual motivation of the work — it is vastly centered toward providing a positive outlook to the community through celebrating diversity, love and the "vibrancy of urban life." Along with the mural, Queen Andrea also provides 50 limited edition prints of the mural that are available for purchase on the Bowery Wall's online shop. One of these exclusive artworks retails for $200 USD.
Photo Credits: Martha Cooper
Diversity-Celebrating Murals
Queen Andrea is Commissioned to Paint the Houston Bowery Wall Mural
Trend Themes
1. Diversity-celebrating Murals - The creation of murals that celebrate diversity is a trend in the art world, creating opportunities for artists to celebrate and bring awareness to different communities.
2. Limited Edition Prints for Mural Art - Offering limited edition prints of mural art creates a market for affordable versions of highly sought-after works and expands the reach of the artist's work.
3. Positive Community Activations - Creative activations centered on positivity and community-building are becoming increasingly popular, providing an opportunity for artists and brands to create meaningful connections with audiences.
Industry Implications
1. Visual Arts - The creation and sale of murals and limited edition prints provide opportunities for artists in the visual arts industry to expand their reach and make their work more accessible to a wider audience.
2. Real Estate - Murals and creative activations can add value to real estate properties, making them more attractive to potential buyers or tenants.
3. Online Retail - Offering limited edition prints of murals and other artworks for sale online creates a new market for artists and provides consumers with affordable options for purchasing highly sought-after works.