Quay Australia recently teamed up with Lizzo for its bold new eyewear collection.
Quay Australia is a sunglasses brand that prides itself on being bold and stylish, but also inclusive and attainable. For its latest release, the company teamed up with Grammy-winning singer Lizzo to create eight new silhouettes. The new range not only includes sunglasses, but also blue light glasses, and accessories.
But perhaps the best part about the new collection is that the company is also giving back. Thanks to a partnership with the hunger-relief organization Feeding America, Quay plans to donate one million meals through the 'BUY ONE. GET ONE. GIVE 100 MEALS' program. This means that for every pair of shades or glasses purchased from the collaborative line between May 21st and May 26th, Quay will donate at least 100 meals to those in need.
Expressive Celeb Eyewear Collections
Quay Australia Teamed Up with Lizzo for Its Newest Collection
Trend Themes
1. Inclusive Eyewear Collections - Brands can partner with celebrities to create collections that are not only bold and stylish but also inclusive and attainable.
2. Charitable Partnerships - Brands can use their influence to make a positive social impact by partnering with organizations to donate to those in need.
3. Blue Light Glasses - As more people spend time in front of screens, there is a growing demand for eyewear that protects against blue light.
Industry Implications
1. Eyewear - The eyewear industry can benefit from partnering with celebrities and organizations to create inclusive and charitable collections.
2. Fashion - The fashion industry can leverage partnerships between fashion brands and celebrities to create collections that make a positive social impact.
3. Technology - As more people spend time in front of screens, the technology industry can develop innovative eyewear solutions that protect against blue light.