Elf Cosmetics recently released new colors and finishes for some of its best-selling products—its Putty Blush is one of them. Now dubbed the Luminious Putty Blush, this putty-to-powder blush effortlessly adds a pop of color to one's complexion and a subtle shimmer finish that will make your makeup look stand out.
The highly pigmented formula is enhanced with the addition of Argan Oil and Vitamin E. These ingredients add a nourishing effect and enable the Luminious Putty Blush to moisturize one's skin while contributing to head-turning looks. The formula is now available to consumers in six different shades, including Barbados, St. Barts, Bermuda, Ilsa Del Sol, Belize, and Maui. From the names, one can tell that these new additions have been inspired by summer travel destinations.
Putty-to-Powder Blush Blends
Elf Cosmetics' Boasts Buildable Color with Its Luminous Putty Blush
Trend Themes
1. Putty-to-powder Makeup - Innovative texture-changing makeup products can create new possibilities for multipurpose and long-lasting beauty looks, thus offering the potential for new lines of makeup products.
2. Nourishing Makeup Formulas - Beauty brands can leverage innovative formulations that use nourishing ingredients like argan oil and vitamin E to offer new and improved beauty products to consumers.
3. Destination-inspired Cosmetics - Makeup companies can market their products using destination-inspired packaging and names, which could evoke summer holiday vibes for customers and increase sales.
Industry Implications
1. Cosmetics - Cosmetics companies can innovate texture-changing makeup products, use nourishing formulations and adopt new marketing approaches to stand out in this highly competitive industry.
2. Beauty and Personal Care - Beauty and personal care products can focus on developing products with natural ingredients that offer health benefits while delivering their functional benefits, such as nourishing, hydrating, and moisturizing effects.
3. Travel and Tourism - Travel and tourism companies can leverage destination-inspired branding to connect with consumers on a more emotional level and increase brand loyalty, building on the association of travel experiences with positive feelings.