London-based outerwear imprint Purple Mountain Observatory, which was previously known as Carrier Goods presents its latest collection under its new brand name. It is detailed with bright tonal looks and technical details in the form of progressive pockets and zippers, ready for the terrains of the outdoors.
The root of the design is exploration and the inspiration stems from the time that the team spent in the Purple Mountains in China. This is also where the brand's factory is based, highlighting the majestic scenery of the area and aligning the brand with its creative roots. The concept behind the new range aims to deliver a look that blends streetwear sensibilities together with functionality for the season.
China-Inspired Technical Apparel
Purple Mountain Observatory Launches its New Capsule
Trend Themes
1. Exploration-inspired Apparel - Technical apparel brands are incorporating exploration-inspired designs and functional features to cater to the needs of adventurous consumers.
2. Cultural-inspired Fashion - Fashion labels are drawing inspiration from diverse cultures, like the Purple Mountain Observatory's collection inspired by the majestic scenery of the Purple Mountains in China.
3. Streetwear-functionality Fusion - Brands are merging streetwear aesthetics with functional elements to create fashionable yet practical clothing options for the season.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can leverage the trend of incorporating exploration-inspired designs and technical features to appeal to adventure-seeking customers.
2. Fashion Design - In the fashion design industry, there is a growing trend of drawing inspiration from diverse cultures and natural landscapes to create unique and visually captivating collections.
3. Streetwear - The streetwear industry has an opportunity to tap into the demand for fashion that combines streetwear aesthetics with practicality, meeting the needs of style-conscious consumers.