New Balance introduces new iterations of the 997 and 998 sneaker models, spotlighting a regal purple colorway option for the season. The 998 sneaker silhouette features a suede stylistic foundation with a blend of purple colors against the premium uppers.
The construction is carefully thought out with mesh materials at the toe box and suede around the heel counter and the mudguard. The entire set is complete in the same purple hue, with one iteration featuring a more vibrant purple around the plastic midfoot overlaying element. Additional details include the reflective material at the bottom of the heel and the toe box as well. The iconic 'N' logo is found on the midfoot stitched on top of a suede quarter panel in black.
Regal Tonal Soft Sneakers
New Balance Unveils New Sneakers in a Rich Purple Colorway Design
Trend Themes
1. Rich Purple Colorway Design - The use of a regal purple colorway in sneaker design presents an opportunity for brands to tap into a sense of luxury and sophistication.
2. Suede Stylistic Foundation - The use of suede as the primary material in sneaker construction opens up opportunities for brands to create high-end and premium footwear designs.
3. Mesh and Suede Blend - The combination of mesh and suede materials in sneaker construction offers innovative possibilities for brands to achieve a unique aesthetic and enhanced comfort.
Industry Implications
1. Footwear - The footwear industry can leverage the trend of rich purple colorway designs to create exclusive and fashionable sneaker collections.
2. Fashion - The fashion industry can embrace the use of suede as a foundational material in the creation of luxurious and stylish footwear.
3. Sports and Athletics - The sports and athletics industry can explore the mesh and suede blend trend to develop performance-enhancing sneakers that offer both breathability and durability.