Contrary to what you might think, Pure Beauty is not a cosmetic or skincare brand—it is an independent cannabis business based in Los Angeles. The company sets itself apart from other cannabis vendors through its well-curated youthful branding that utilizes a strong art direction and attention to detail.
One of Pure Beauty's key offerings is the Little Strong Drink. This is 100 mg of Live Resin THC in a 2.2 oz glass bottle that can be recycled after use. The brand lists all of its ingredients. The Little Strong Drink features Concord Grapes from the Yakima Valley, Cardamom, Ashwagandha, and Egyptian Hibiscus. It is perhaps the careful selection of ingredients that makes this beverage award-winning. In 2022, Pure Beauty's Little Strong Drink was recognized with the Emerald Cup in the category of Edible Beverage.
Award-Winning THC Drinks
Pure Beauty’s Little Strong Drink is Expertly Mixed with No Added Sugar
Trend Themes
1. Cannabis Beverages - The rise of cannabis-infused drinks presents an opportunity for beverage companies to enter a new market that caters to health-conscious consumers.
2. Art-driven Branding - Brands can use strong art direction and attention to detail in their branding to differentiate and stand out from competitors in the cannabis industry.
3. Live Resin THC - The use of high-quality live resin THC in cannabis products could become a key differentiator for businesses seeking to create award-winning products in the industry.
Industry Implications
1. Cannabis - Cannabis businesses can explore opportunities in creating award-winning, well-branded, and high-quality cannabis beverages that cater to health-conscious consumers.
2. Beverage - Beverage companies can enter the cannabis-infused drink market by leveraging their expertise and reputation to create beverages that appeal to a new consumer segment.
3. Art Direction - Branding and design agencies that specialize in strong art direction and attention to detail can offer their services to cannabis businesses seeking to stand out in a crowded market.