Pure Balanxed, a Toronto-based slow fashion brand, dropped its latest capsule collection. Dubbed The Organics, the new drop features Toronto-made jogger sets, including hoodies and crewneck. The collection is available in two colors: Dusty Rose and Chocolate. Customers can shop from The Organic Fleece Crewneck, the Fleece Hoodie, and the Fleece Jogger.
Made from 100% organic cotton fleece, each piece in the capsule reads "I am enough" behind the size label, encouraging body-positive affirmations. The brand's values of mental health and size inclusivity sparked the More Than a Size campaign. FOunder Allie Duff adds a layer of meaning to each piece with Pure Balanxed signature affirmation tags to remind everyone wearing the capsule that they are beautiful.
Slow Fashion Jogger Sets
Pure Balanxed Launched The Organics Capsule Collection
Trend Themes
1. Slow Fashion - Slow fashion brands can incorporate sustainable materials while promoting positive affirmations.
2. Organic Cotton - Organic cotton fleece can be a disruptive material for eco-friendly fashion brands.
3. Body-positive Affirmations - Positive affirmation tags can add a layer of meaning to any fashion piece.
Industry Implications
1. Sustainable Fashion - Sustainable and slow fashion brands can utilize organic cotton fleece and body-positive affirmations to stand out in a crowded market.
2. Eco-friendly Materials - The use of organic cotton fleece can disrupt the fashion industry by promoting a more eco-friendly approach to materials.
3. Athleisure - Athleisure brands can incorporate positive affirmation tags into their clothing to promote self-love and body acceptance.