Sportswear giant PUMA has teamed up with skate apparel label Butter Goods to drop the PUMA x Butter Goods Spring 2022 collection, which arrives as a follow-up to the brand's debut capsule that dropped in September 2021.
Similar to the first collaboration, the new collection prominently features Butter Good's penchant for retro-inspired aesthetics. As a result, the offering includes windbreakers, t-shirts, and shorts dressed in vibrant hues and '90s-era graphics and patterns. In addition, the retro theme is carried over to the new footwear offerings. The collab includes new vintage colorways of the PUMA Slipstream Lo and PUMA Suede VTG.
The entire PUMA x Butter Goods Spring 2022 collection is set to drop on April 23 and will be available to purchase from both brands' websites, PUMA.com and ButterGoods.com.
'90s-Era Sports Sneakers
The PUMA x Butter Goods Spring 2022 Collection is Packed with Retro Looks
Trend Themes
1. '90s-era Sports Sneakers - The PUMA x Butter Goods Spring 2022 collection is evidence of the growing popularity of retro-inspired sportswear, leading to opportunities for brands to tap into the nostalgic market.
2. Skate Apparel Collaborations - The collaboration between PUMA and Butter Goods suggests a trend of increasing partnerships between sportswear and skate apparel brands, creating opportunities for cross-industry innovation.
3. Vintage Colorways - The addition of new vintage colorways in the PUMA Slipstream Lo and PUMA Suede VTG indicates an opportunity for brands to tap into the growing demand for retro styles in the sneaker industry.
Industry Implications
1. Sportswear - The PUMA x Butter Goods collaboration showcases the growing popularity of retro-inspired sportswear, prompting opportunities for brands to innovate their designs accordingly.
2. Skate Apparel - The partnership between PUMA and Butter Goods highlights the potential for innovation within the skate apparel industry through collaborations with sportswear brands.
3. Sneaker - The addition of new vintage colorways in the PUMA Slipstream Lo and PUMA Suede VTG indicates an opportunity for brands to innovate their designs to meet the increasing demand for retro styles in the sneaker industry.